Has there been a recent google update? Have you seen your website drop recently from the search results? Well… there has been a link based update to google algo.. IT HAS BEEN ANNOUNCED!
It has been officially been announced that google’s penguin 2.1 is rolling out. Already the serps are fluctuating and going wild… With some sites disappearing entirely and being replaced by yet more amazon.. ebay and youtube results. From forum discussion and talk the hardest hit website are those who are small niche website and not big brands. It maybe just me but now when I search for something I am getting very unrelated pages from big brand website all because they mention the keyword used on the page. This update has not made the serps better but more irrelevant and defeats the objective of searching if all the results are just website you already know about. Many seo’s and webmasters are saying how their good quality websites have been totally ruined by this update.. but remember this update isn’t about website quality but link quality… Something that you are not always in control of (negative seo).
If you are confused about what penguin looks at to determine where your website should be here are a few pointers:
Link anchor diversity (this is very important a natural link profile should have a mixture of diverse anchors that are not all just the keyword that you are targeting)
Links from un penalized website either from penguin or panda
Where your links are coming from… if obvious link wheel or network
Relevant links… in context and designed for users and not search engine bots
Many seo’s will be speculating what has changed and why websites are being penalized by this update. Websites that I have noticed that have survived the update are
(With all of these google updates going on should webmasters look for better and more reliable ways to get real web traffic? I think so…)
How is your website after this recent update? Improved? lost out? the same?